We are creative problem solvers for established and emerging brands. Our omnichannel distribution network delivers speed, flexibility and cost savings.
Here’s how we do it:
Your product comes to us from the manufacturer and is stored in one virtual inventory.
Your goods are received, stored, and ready to ship in 3 different channels.
Direct to Customer
Direct to Retail
Direct to Wholesale
Customer places an e-commerce order
Items are received to inventory
Orders are received to inventory
Items are picked, packed
Items are picked and sorted
Orders are picked and routed
Items are personalized for your customer
Items are prepped for the store (end caps, kitting, tagging, labels)
Orders are checked for vendor compliance and shipped to DCs
Items delivered to home, on time!
Items delivered to specialty retail shops and stores.
Items delivered to retailers’ distribution centers.
Being a true omnichannel brand, APL needed a world class omnichannel fulfillment provider that could efficiently scale and grow with our direct-to-consumer (D2C), retail and wholesale businesses. As category leaders, Whiplash provides our customers with same day shipping for e-commerce orders, they comply with complex retail routing guides for our wholesale orders and replenish our retail store orders, flawlessly. The key to our successful partnership is simple, effective communication and responsiveness. Whiplash delivers both.
Athletic Propulsion Labs, LLC
Connected, scalable, and personalized omnichannel fulfillment for our clients:
Learn more about our omnichannel solutions.
Executing a flawless e-commerce experience is harder than it looks. Our direct-to-consumer omnnichannel fulfillment makes it easier. A lot easier.