The metaverse is all around us. While we’re still a long way from having access to one shared digital space, siloed metaverse spaces are becoming increasingly common as brands and retailers are beginning to embrace and implement ‘fragments’ of the metaverse such as livestream shopping, smart chatbots, experiential brick and mortar, and more. In doing so they are differentiating their brand, connecting with customers, and creating hyper-personalized experiences that result in more seamless shopping journeys.
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