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Fulfillment is shaping the customer experience

Consumer shopping habits were upended during the restrictions of the COVID-19 pandemic. Online brands and retail brands were forced to adapt during the pandemic and so did the consumer. As e-commerce and online shopping continues to grow exponentially, expectations for a seamless customer experience (CX), including speed, convenience and no-hassle returns, are the new norm. These expectations are also changing rapidly with new omnichannel fulfillment models. 

Ultimately, CX is your customers’ perception of how your company treats them. These perceptions affect behaviors and drive loyalty. Improving the CX you offer your customers is proven to increase customer retention, satisfaction, and revenue. The quality of fulfillment processes across channels—from the moment the consumer clicks ‘buy’ or purchases in-store, to delivery and returns, and across interactions with customer service—are central to shaping the CX. 

Discover more about the link between CX and fulfillment with strategies to leverage your fulfillment operations. Download your copy of our Customer Experience Evolution ebook.

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