The saying goes, ‘Meet your customers where they are.’ In today’s digital age, customers are just about everywhere. Not only that; they’re looking for meaningful interactions with their favorite brands. E-commerce businesses that want to keep pace must move beyond the direct-to-consumer channel and invest in touchpoints that foster emotional connection. But without the proper infrastructure in place, creative channel expansion runs the risk of high cost and low reward. In our newest eBook, Ryder E-commerce and partners explore multichannel strategies that build brand loyalty and drive sustainable growth.
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