The brick and mortar arms race: Omnichannel expectations that are shaping the storefront

In a digitally-driven world, what makes the perfect omnichannel retail experience?

With the rise of pure-play e-commerce, doomsday predictions of a ‘retail apocalypse’ quickly emerged. But in 2022, these predictions couldn’t be further from the truth. The long embrace of digital has shaped consumer expectations for fluid retail journeys that put convenience, personalization, and flexibility at the heart of the brick and mortar experience. Today, retail is just retail. Consumers want the best of both worlds (digital and in-person), at all times. So, how can brands live up to this new standard of hybrid retail and get ahead in the arms race?

Contributing Partners

What’s inside?

• Learn how to unlock ‘bricks and clicks’ with strategies that merge physical and digital storefronts.
• Get tips on driving customer satisfaction and retention through connecting the online and offline experiences for cohesive, flexible shopping journeys.
• Discover the technology needed for true omnichannel retail (and why it’s important to invest in)