With the rise of pure-play e-commerce, doomsday predictions of a ‘retail apocalypse’ quickly emerged. But in 2022, these predictions couldn’t be further from the truth. The long embrace of digital has shaped consumer expectations for fluid retail journeys that put convenience, personalization, and flexibility at the heart of the brick and mortar experience. Today, retail is just retail. Consumers want the best of both worlds (digital and in-person), at all times. So, how can brands live up to this new standard of hybrid retail and get ahead in the arms race?
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