SodaStream, best known for selling the home version of carbonated beverages, has immense experience within the retail distribution space. But the COVID-19 pandemic brought an entirely new set of challenges that no one could have predicted.
When SodaStream began to experience an influx of online orders, it had to pivot its well-oiled distribution strategy to direct-to-consumer fulfillment. Long-time partner Ryder E-commerce by Whiplash stepped in with a rapid, scalable solution using their leading-edge technology and vast logistics expertise, enabling them to meet demand.
“Ryder E-commerce by Whiplash was able to scale up fulfillment activities at our West Coast location ten-fold within just two weeks, and then scale down just as efficiently when normal patterns resumed in May. Their capacity to meet our newfound needs so quickly has made them an invaluable partner during such a challenging time.” Robert Hedwall, Manager of Supply Chain and Logistics at SodaStream