SodaStream: Resilient fulfillment during COVID-19

Since its founding in the United Kingdom back in 1903, SodaStream has become one of the most cutting-edge brands in the soft drink space. They’ve rapidly gained market share for offering a healthier and more cost-effective alternative to canned or bottled carbonated beverages.

As a company with an extensive nationwide retail distribution strategy, SodaStream was not immune to the marketplace disturbances caused by the early stages of COVID-19. Like many retailers, the virtual shutdown of the brick-and-mortar sector led to a corresponding increase in online sales, which required a change in fulfillment strategy.

Whiplash’s ability to support SodaStream’s sudden increase in online sales was made possible by a powerful combination of advanced technology and logistics expertise, bred from decades of hands-on industry experience. Their nationwide network of facilities allowed SodaStream to build durability into their fulfillment operation – before any disruption took place

With consumer expectations constantly evolving, brands need to partner with fulfillment providers who they can trust to provide them with the tools they need to navigate a dynamic retail sector.