Today, e-commerce fulfillment is a multi-faceted strategy that requires both flexibility and supportive technology to meet consumer expectations for a seamless experience—both before and after placing an order.
When unexpected consumer demand or a less-than-satisfactory return experience can easily add friction to the customer experience, partnering with an experienced, integration-led e-commerce fulfillment provider is the best formula for success.
We spoke to Hedley & Bennett about how their partnership with both Whiplash and Loop Returns has put the apparel brand on a path to faster fulfillment, better CX management, and a stronger product.
By the end of the first quarter of 2020, Hedley & Bennett had begun experiencing a large increase in order volumes across the board, thanks in part to the publicity from their mask campaign. With advanced support now needed across their product catalog, the brand made the decision to outsource their entire D2C fulfillment operation to Whiplash, maintaining single-point distribution from their Los Angeles fulfillment location. With their expanded partnership with Whiplash now fully online and ready to handle a bigger SKU base and higher order volumes, there’s no doubt the future will be bright for Hedley & Bennett.