Founded by Bill Gold after discovering a pair of infant booties he wanted other consumers to discover, babywear brand Goldbug is now one of the biggest names in infant and children’s apparel. The bran partners with well-known retailers like Walmart, Target, and Kohl’s, as well as boutique stores.
When Goldbug began their 3PL search, they knew they needed a nimble partner, a strategic location, and wholesale expertise to meet their partners’ demands. Ryder E-commerce by Whiplash stepped up with a centralized fulfillment strategy that met the Goldilocks formula: not too big, not too small, and in just the right location.
“We wanted a 3PL that was small enough to be collaborative, but large enough to have the resources and capabilities we needed. Ryder E-commerce by Whiplash offered that happy medium for us.” Brian Egging Director of Outbound Supply Chain at Goldbug.