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Free Fly Apparel: a great catch for scalable, omnichannel fulfillment

woman looking from the back of a truck at a body of water. text over the image says ‘ready to scale? how whiplash got free fly apparel ready for the holidays.’

Free Fly Apparel, an outdoor performance-clothing brand founded in 2010, was outgrowing its 3PL fulfillment provider. The digitally native brand required a 3PL that was steeped in the apparel industry and could manage an established retail distribution business as well as direct-to-consumer (DTC) fulfillment orders. 

The Charleston, S.C.-based company ships to 400 specialty retailers in the U.S.—often with high SKU counts and variable volumes— and a growing DTC customer base, many in the Southeast, who crave not only the freedom of the outdoors but a great customer experience. 

Free Fly Apparel turned to Whiplash in 2021, and knew they had found the right fulfillment partner when the onboarding and startup process went off without a snag in the line in October—just in time for the busy holiday shipping season. All from one of Whiplash’s Columbus, Ohio modern distribution centers.

In our case study, learn more about how Free Fly Apparel is poised to reel in further success with scalable, multi-channel fulfillment solutions by Whiplash.

Get in touch to see what we can do for you.

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