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Free Fly Apparel: a great catch for scalable, omnichannel fulfillment

woman looking from the back of a truck at a body of water. text over the image says ‘ready to scale? how whiplash got free fly apparel ready for the holidays.’

The Free Fly Apparel brand was created out of a love of fishing and being out in nature. After dilemmas with their original 3PL were beginning to trickle down to their operations, they decided it was time to search for another partner. 

Free Fly needed a logistics partner who was not only an industry expert, but one they could trust to handle the complexities of a hybrid D2C ecommerce and wholesale distribution model.

Ryder E-commerce by Whiplash was able to launch its brand-new custom integration right before the holiday season and began hitting their SLA requirements within the first week of launching – a huge achievement for a complex onboarding. 

“Ryder E-commerce By Whiplash provided the perfect balance of having advanced systems that are backed by decades of proven industry expertise. Just like us, they take great pride in what they do. This made them the ideal partner as our business grows,” said Mary-Chelsea Banister, Senior Manager at Free Fly Apparel.

Learn more about how Ryder Ecommerce by Whiplash was able to build a streamlined custom integration for Free Fly Apparel.

Get in touch to see what we can do for you.

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