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3X the charm: How Faherty achieved streamlined multichannel fulfillment

Man sitting in living room opening Faherty package.

In retail, brands that run multiple distribution channels will ultimately keep their customers happier. Why? Because they’re meeting shoppers right where they are. But, a multichannel strategy can be challenging to execute and manage effectively under one roof. 

When apparel brand Faherty began rapidly expanding, they needed a flexible fulfillment strategy to keep pace with growth in every channel – e-commerce, retail, and wholesale. Ryder E-commerce by Whiplash stepped up with a customized multichannel solution out of Columbus, OH. Backed by the expertise of Ryder E-commerce, Faherty’s warehouse operation has scaled from 27,000 sq. ft. all the way to 130,000 sq. ft. 

“Faherty really values these relationships we have built at Ryder E-commerce by Whiplash, and it’s continuing to be a productive, fulfilling partnership.” Mark Engebretson, Global Operations Lead at Faherty

Learn about the Faherty & Ryder E-commerce by Whiplash partnership.

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