In retail, brands that run multiple distribution channels will ultimately keep their customers happier. Why? Because they’re meeting shoppers right where they are. But, a multichannel strategy can be challenging to execute and manage effectively under one roof.
When apparel brand Faherty began rapidly expanding, they needed a flexible fulfillment strategy to keep pace with growth in every channel – e-commerce, retail, and wholesale. Ryder E-commerce by Whiplash stepped up with a customized multichannel solution out of Columbus, OH. Backed by the expertise of Ryder E-commerce, Faherty’s warehouse operation has scaled from 27,000 sq. ft. all the way to 130,000 sq. ft.
“Faherty really values these relationships we have built at Ryder E-commerce by Whiplash, and it’s continuing to be a productive, fulfilling partnership.” Mark Engebretson, Global Operations Lead at Faherty