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Bridging the gap between offline and online

calzedonia location storefront

Calzedonia: The finest Italian heritage

The COVID-19 pandemic has upended traditional conceptions of retail, with e-commerce sales achieving a record 36% growth in 2020 – while physical stores continue to see significant drops in revenue due to ongoing restrictions.

Omnichannel retail has charted a path forward for many brands to continue delivering the experience their customers expect but poses a particular challenge for multichannel retailers. Pioneering an omnichannel approach is a major operational shift, especially when consumer expectations are changing so rapidly.

Alternative shopping journeys such as BOPIS (Buy Online, Pick-Up In-Store) and in-store returns have empowered consumers to embrace shopping across channels – and this is set to become the norm. 40% of consumers now prefer returning items in-store, while BOPIS has increased by as much as 500% during the second quarter of 2020.

Fulfillment providers, including Whiplash, are stepping up to the plate to help retailers meet and exceed these expectations for faster, more streamlined experiences.

Learn more about the Calzedonia case study.

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