The fashion industry might have experienced a major wobble in the past year due to the COVID-19 pandemic, but it hasn’t all been bad news. Even as in-store sales plummeted due to lockdown restrictions, the opposite trend could be seen online.
The ecommerce fashion sector hit $664.5 billion in 2020 – a growth of over a quarter within a single year. With forecast growth of nearly $1 trillion by 2024, online fashion shows no sign of slowing down as consumers adjust to new shopping habits.
But more sales opportunities also mean more competition for customers. As the ecommerce sector grows more competitive, brands will need to look for new ways to set themselves apart.
In 2021, it’s the customer experience (CX) that counts. According to a Forbes study, 74% of consumers say that they are likely to buy based on CX alone, a clear sign that product variety is no longer enough to entice consumers.
For online retailers, the fulfillment process is one of the biggest opportunities to surprise and delight customers – and a well-resourced fulfillment partner is the key to success.