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The Direct to Consumer (D2C) model is undergoing a period of unprecedented growth.

As more merchants choose to cut out the middlemen, this is setting the stage for major disruption to traditional in-store retailing practices – especially in the wake of COVID-19. Furthermore, as new businesses increasingly opt for a ‘digital-first’ approach to avoid high overheads, this is going to have a lasting effect on consumer habits.

According to Invespcro, over one-third of consumers have bought from a D2C brand in the past year, while 55% say they prefer to buy from a brand directly, as opposed to going through a multi-brand retailer.

It’s no secret that the D2C model offers merchants some distinct advantages, especially by lowering the barriers of entry into the marketplace. But it also brings a raft of new challenges: Managing customer relationships effectively, ensuring a seamless buying process, and fulfilling and shipping orders without delay.

This makes having an agile fulfillment strategy critical to the long-term success of D2C businesses. By partnering with an experienced provider who can scale efficiently alongside you, it’s far easier to exceed customer expectations.

Learn more about the Brunt case study.

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