As more merchants choose to cut out the middlemen, this is setting the stage for major disruption to traditional in-store retailing practices – especially in the wake of COVID-19. Furthermore, as new businesses increasingly opt for a ‘digital-first’ approach to avoid high overheads, this is going to have a lasting effect on consumer habits.
According to Invespcro, over one-third of consumers have bought from a D2C brand in the past year, while 55% say they prefer to buy from a brand directly, as opposed to going through a multi-brand retailer.
It’s no secret that the D2C model offers merchants some distinct advantages, especially by lowering the barriers of entry into the marketplace. But it also brings a raft of new challenges: Managing customer relationships effectively, ensuring a seamless buying process, and fulfilling and shipping orders without delay.
This makes having an agile fulfillment strategy critical to the long-term success of D2C businesses. By partnering with an experienced provider who can scale efficiently alongside you, it’s far easier to exceed customer expectations.
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