One of the nation’s leading omnichannel providers is now also a leader in ecommerce fulfillment for growing brands

Written by Marcia Jedd on April 8th, 2020

What’s happening?

Port Logistics Group, one of the nation’s leading providers of omnichannel logistics services, has acquired Whiplash Merchandising Inc., a flexible, scalable ecommerce fulfillment platform. In a market where brand fulfillment is paramount, the acquisition gives Port Logistics Group a true omnichannel platform:

• A broadened position to support the multi-channel connectivity required for omnichannel distribution today across all sizes of retailers and ecommerce companies.

• Expanded direct-to-consumer (D2C) service offerings for retailers and brands including more choices in packaging and order fulfillment.

• Digital-native web stores can grow more easily with Port Logistics Group as these brands move into specialty retail, department stores or expand globally.

Why is it important?

Consumers are making purchases through multiple channels—at a web store, at a retail store or even via social media. For brands, direct-to-consumer order fulfillment is fast becoming a competitive differentiator given today’s “shop anywhere-ship anywhere” expectation which demands a seamless shopping experience. Independent retailers need to maintain active presences in all of these places and keep fulfillment streamlined. Large, established retailers and brands are left to decouple their channel-specific supply chains and evolve toward omnichannel fulfillment.

What’s the driver behind this?

From the technology perspective, fast, flexible fulfillment depends on pre-established, easy-to-use integrations between online storefronts and order management systems (OMS).

The Whiplash platform provides retailers and brands with these capabilities:

• Real-time inventory, warehouse and order management: Whiplash receives order information from multiple sources, updates inventory, and allows its customers (as the shipper) to view, change, update, or pause orders for the end consumer.

• Integrations for seamless connectivity: the Whiplash ecommerce fulfillment platform easily integrates with third-party shopping cart platforms, such as Shopify, Magento, StitchLabs and Returnly; and features integrated, discounted parcel shipping.

What else to expect?

We are committed to enable established and emerging retailers to express their brand through exceptional order fulfillment services:

• Under Port Logistics Group ownership, Whiplash will continue to operate under its current brand and with its existing leadership team.

• Port Logistics Group will continue to grow geographically with its expanding customer base after having recently opened facilities in its first two inland U.S. markets, Jacksonville, Fla., and Columbus, Ohio.

Learn more

For more about Port Logistics Group and our recent growth, see our press releases. Let us show you how Port Logistics Group and Whiplash fulfillment will take your business to the next level. Contact us, below, for more information.