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The weekly dispatch: Apple sets new sustainability goals, Warby Parker embraces brick and mortar

Illustration of a person standing at a desk, gesturing to a large monitor that shows wind turbines.

Although major U.S. companies pledged to the UN last year to meet net zero emission goals by 2040, there has been little movement by the collective business community towards that effort. 

However, Apple has stepped up to the plate, revealing their latest environmental sustainability commitment this week.  Read on to also find out about how an Indian jewelry brand is pushing boundaries with Augmented Reality technology, and more on this week’s dispatch: 

Warby Parker pivots to brick and mortar

Interior of a Warby Parker store.

Warby Parker, once an online-only D2C eyewear brand, has set its sights on a brick-and-mortar strategy, with plans to open 200 physical locations by the end of 2022.1

The company’s strategy was to sell directly to consumers online, offering competitive prices to counter big-name competitors like Ray Ban and Essilor Luxottica.

With a strong demand for better accessibility and in-person eye examinations, as well as a recent sales decline of a net loss of $32.2 million during Q2 of 2022, Warby Parker’s focus on brick-and mortar has become a priority.

This reset has already proved beneficial. They’ve seen exponential growth at the start of this year in Q2, with net ROI of $149.6 million, an increase of 13.7% over Q1 of 2021, while their customer base has also increased by 8.2%.

Chewy Expands CarePlus Plan

CarePlus by Chewy description.

Chewy, a leading online pet retailer, has partnered with insurance company Lemonade to offer members of its CarePlus program personalized insurance options.2

This new partnership is part of Chewy’s commitment to making pet wellness more attainable for pet owners. Their current CarePlus plan also has a collaboration with Connect with a Vet telehealth service, which provides pharmacy services and is a veterinarian marketplace.

Vice President and head of Chewy, Mita Malhotra, mentioned in a statement: “Chewy launched CarePlus to help make pet healthcare more affordable and accessible. Finances are a main barrier when it comes to pet health, and we don’t want pet parents to choose between their pets’ health and their financial well-being. We are proud to partner with Lemonade to broaden our offering and meet more pet parents’ needs.”

Jewelry retailer Tanishq wows with immersive experience

Tanishq’s augmented reality technology.

Illustrious Indian jewelry brand Tanishq is making waves as they introduce an AR (augmented reality) and VR (virtual reality) immersive shopping experience, bridging the gap between traditional culture and modern technology.3

They’ve partnered with Indian advertising agency Inventech, a division of Laqshya Media group to launch high-tech, experiential retailing as part of their holiday marketing campaign.

This unique interactive shopping experience uses a combination of 3D DOOH, a lifelike three-dimensional visual effect to accentuate the AR and VR experience.

The experience takes you on a journey of that respective jewelry’s cultural inspiration, to the specific era of that Indian dynasty, using AR technology. Customers enter a large interactive kiosk, surrounded by VR and 3D holographic videos that show not only the jewelry, but the history of the pieces with literature and art on full dynamic display. 

Shoppers can try on jewelry virtually, seeing themselves in a 3D holographic mirror and read stories from a ‘making of’ book detailing the creative process of each collection. The pages of the digital book are flipped using only hand gestures, engulfing customers in a sensory overload of cultural and virtual experiences. 

Apple announces decarbonization goal by 2030

Apple logo over a forest background.

Apple has revealed its commitment to reduce carbon emissions by 2030, utilizing its massive supply chain to meet their sustainability goals.

The multinational technology company is now acknowledging its extensive carbon footprint, not only through its global supply chain, but also the 25% of carbon dioxide emissions generated through technology usage.4

Solar and other renewable energy sources will be target objectives for future production in manufacturing Apple products.  Some of Apple’s leading suppliers, like chip maker Taiwan Semiconductor Manufacturing Co., have committed to working with Apple to fulfill their renewable energy efforts.

In a recent statement, Apple CEO Tim Cook stated that “Fighting climate change remains one of Apple’s most urgent priorities, and moments like this put action to those words. Climate action at Apple doesn’t stop at our doors, and in this work, we’re determined to be a ripple in the pond that creates a bigger change.”

Apple is the latest brand to announce their commitment to environmental sustainability, which has seen slow action in the business sector, since 200 companies vowed to a goal of net-zero emissions by 2040.

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