Back to blog home

The future of retail is…retail?

blue tunnel hallway with starry lights


This theme might sound familiar.  Casper, a pioneer DNVB in the mattress space plans to open up 200 new brick-and-mortar stores in the next three years.  This a trend that we’ve noted in other categories and seems to be driven by some common threads:  rising online acquisition costs, excess retail capacity, and a desire to craft unique brand experiences that drive the e-com engine.  A couple deep dives on the movement in general here and here.


Walmart slowly backs away from it’s dubious last-mile pilot program requiring employees to deliver packages to online-purchasers on their way home from work.  **cringe-face**

Speaking of using *ahem*, leveraging your talent, Digiday outlines the rise of employee influencer marketing.  What could go wrong?


Digiday Retail Forum | 8/23/18 | New York, NY

whiplash w logo

Like or follow us on your favorite social channel for all Whiplash content releases.

Get in touch to see what we can do for you.

We help emerging and established brands deliver their brand experience.

288 Mayo Ave., City of Industry, CA 91789


Copyright Whiplash 2021. All rights reserved. Use of this website signifies your agreement to the Terms of Use and Privacy Policy.