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Why superior wholesale fulfillment matters

Illustration of a dress, two laptops showing graphs, and the ezcom logo.

Ryder E-commerce by Whiplash is pleased to announce our new integration with eZCom, the cloud-based EDI and order processing platform. This offers mutual customers a streamlined data-sharing arrangement that makes it easy to gain real-time insight into your fulfillment operation. Learn more about eZCom here. 

Wholesale is the biggest growth market for D2C brands

 After experiencing a decade of domination, the direct-to-consumer e-commerce market is facing its fair share of challenges. As competition in e-commerce heats up, acquisition costs have risen sharply, causing some brands’ expansion efforts to stagnate. To maintain growth, D2Cs have been forced to pivot to finding sales opportunities outside of direct channels. 

Wholesale has proven to be a key jumping-off point for many established pure-play D2C brands. Allbirds, Glossier, Bark, and Casper are just a few D2C success stories who upon reaching maturity realized that they needed to diversify their sales strategies. To make this possible, an advanced wholesale fulfillment strategy is essential to build strong partnerships that put your products in front of the right people. 

Automate and simplify complex workflows 

While fulfilling thousands of unique orders for direct-to-consumer sales is extremely labor-intensive for brands, wholesale fulfillment has its own demands that require an extremely tailored approach. Wholesale orders are bigger and the SKU mix tends to be less diverse, but need to be fulfilled and shipped according to tight SLAs and EDI requests. Unexpected peaks in demand can result in sudden surges in order volume, which your business must respond to if it wants to maintain that retail partnership. High-level technology solutions such as fulfillment automation and integrations for better data sharing are essential to keep pace with a dynamic marketplace. 

Meeting evolving expectations for end-to-end supply chain visibility 

As the supply chain has become increasingly digitized, businesses have more tools at their disposal than ever to improve visibility and share data in real-time. The flip side? Expectations for flawless wholesale distribution have never been higher. From order tracking to real-time inventory allocation and SKU management, vendors need to find the right infrastructure and expertise if they’re going to stay competitive and expand their operations.  

Ryder E-commerce by Whiplash + eZCom: Streamlined wholesale order management

Ryder E-commerce by Whiplash’s brand-new integration with eZCom equips merchants with the tools they need to better navigate the challenges of EDI and SLA compliance. Whether you’re looking to add a new retail channel or expand a relationship with an existing wholesale partner, we provide an end-to-end solution to manage e-commerce data, inventory, orders, and shipping across direct-to-consumer and retail wholesale channels for seamless, cost-effective fulfillment. 

What do brands get with the Whiplash-eZCom integration?

Stay up-to-date with retailer rules to avoid costly chargebacks and slowdowns

Chargebacks take place when a vendor fails to comply with a company’s Service Level Agreement (SLA). An SLA may include rules for packaging, labeling, documentation, and more. SLAs within retail can be labor-intensive to comply with and can change with little advance notice, which can cause vendors to accumulate chargebacks. Over time, some incorrect labeling there or a delayed shipment here can seriously affect your bottom line. 

The biggest cause of chargebacks? A lack of data validation to ensure that you have dotted the i’s and crossed the t’s before sending off documents or shipments. This enables you to pick up on any errors before they go on to cause a costly chargeback. Thanks to the Whiplash platform’s seamless integration with the eZCom Lingo system, Whiplash, and eZCom customers have access to in-built validation checks to avoid slowing down the fulfillment process while reducing chargebacks at the source. 

Work with routing and compliance specialists to ensure accurate shipment routing  

Shipment routing is one of the most important aspects of SLA compliance, with routing requirements covering the full spectrum from relatively few requirements to needing strict compliance with allowed service levels, parcel carriers, delivery schedules, and more. If you’re a vendor who is supplying multiple large retailers, managing routing compliance can quickly become a full-time job. 

When integrating with eZCom, your Customer Success manager will request all relevant routing guides to be set up within the eZCom system, allowing you to work with experienced routing specialists to stay compliant with vendor obligations. 

Take advantage of automated processes to increase warehouse efficiency

As the size of customer orders increases, vendors need to make sure they can keep pace with the demands of their retail channels to avoid missing out on lucrative opportunities to get in front of new consumer segments. SKU picks and routing requirements can differ widely between major national retailers and small boutique stores, which requires extremely nimble control over the entire supply chain. 

When wholesale orders come in, the eZCom Lingo system automatically pushes these to the Whiplash OMS system to be batched and fulfilled according to instructions given via EDI. In turn, Whiplash communicates information back to eZCom including the order number, UPC, carton number, and package weight, ensuring a continuous flow of data that gives me back to your warehouse team to focus on more complex tasks. 

Ready to get started?

To start running this integration, users of the Whiplash platform must do the following: 

  • Be a current customer of eZCom and have a Lingo account.  
  • Reach out to their Ryder Ecommerce by Whiplash Customer Success Manager to start the process of integrating with eZCom. 
  • Reach out to eZCom to advise that they will be working with Whiplash. 

Find out more about the eZCom + Whiplash integration and start optimizing your fulfillment operation today.

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