Post-mortem holiday sales figures from some of the big players in retail.
Growing another arm of its already formidable ad platform, Amazon uses customer data and machine learning to send prospective customers samples. Samples, according to an Amazon job posting on the matter, provide “a higher likelihood of conversation than display ads.”
This is just another way that Amazon is differentiating from traditional digital ad platforms like Adwords and Facebook, Amazon’s two market share leaders in the space. This also highlights some of the inherent advantages Amazon has against its purely digital rivals: access to physical inventory and complete visibility into post-conversion data.
In partnership with Ring and Schlage, Amazon is introducing more keyless options designed to give delivery drivers temporary access to your house while you’re out. They’re going to be available starting Q2 2019.