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Amazon is its own thing

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Some more smart content from Custora, looking at the addictive cycle of discounting in the retail world, and some potential solutions: In Discounts We Trust.

Casper is the next DNVB unicorn. With a recent round of funding, the direct to consumer bed-maker hits the coveted $1billion valuation.


In creating the Dispatch, we’ve attempted to track the movements of e-commerce and spot emerging trends. It’s become increasingly clear that Amazon is not just a dominating presence in most categories, driving innovation and forcing change, but is in some ways a category of its own. There is a tremendous amount of reporting on the ever-growing behemoth. A source has emerged this year that we’ve come to appreciate for its depth and insight, fittingly called Amazon Chronicles.

In its most recent release, AC reposted what it considers to be its must-reads from the past few months—a list that includes dives into the humanistic “Secret Lives of Vine Reviewers,” “What it’s like to work in an Amazon Australia Warehouse,” the mechanical (“How Big is Amazon?”, “The Cloud”), to the political / philosophical / financial (“Amazon’s Antitrust Paradox,” “Amazon’s $0 Corporate Tax Bill Last Year, Explained”). Take a look. We encourage you to subscribe. If you’re an Amazon watcher — aside from thoughtful curation — you’ll also access Tim Carmody’s keen insight on this sometimes overwhelming, space.

Amazon launches an in-house beauty line called Belei. Long a prime location to source cosmetics, Amazon is following a similar pattern with this launch.


If you’re one of the businesses that markets on Amazon to fulfill your beauty product fulfillment, remember that cosmetics fulfillment is one of Whiplash’s niche markets. From a branded experience to influencer kits and climate-controlled storage, we’ve got the order fulfillment service that will delight your customers.


Internet Retail Expo | The NEC Birmingham | Apr. 3–4, 2019
Operations Summit | GCC Center, Columbus, OH | Apr. 9–11, 2019
Beauty & Money Summit | Los Angeles, CA | Apr 10–11, 2019

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