Jeff Wolpov currently serves as the senior vice president of e-commerce for Ryder E-commerce by Whiplash. Jeff is responsible for leading the vision and strategy for Ryder’s e-commerce and omnichannel fulfillment solutions, driving business expansion and achieving revenue growth. He was most recently chief executive officer of Whiplash, formerly Port Logistics Group, where he led the company to year-over-year revenue growth of nearly 30%. In January of 2022, Whiplash was acquired by Ryder System, Inc. Prior to joining Port Logistics Group in 2008, which later rebranded to Whiplash, Jeff was the founder and CEO of Distribution Solutions, which he grew from a startup business to a $50M regional logistics firm that served as the platform company for Whiplash. Jeff is a graduate of the University of Michigan.
As President and Chief Commercial Officer, Greg Morello draws on more than 25 years of supply chain industry and entrepreneurial experience. This includes senior positions in sales management and marketing as well as brand development. He is responsible for strategic growth, marketing, customer relationship management, and product development at Whiplash Inc., including its namesake e-commerce fulfillment platform. Prior to joining Port Logistics Group, now Whiplash, Inc., in 2010, he led contract logistics sales in the Americas region for UTi Worldwide Inc., a supply chain services organization, and in 1999 co-founded Concentrek, Inc., a non-asset based transportation management company that was subsequently acquired by UTi. Greg is a graduate of Bucknell University and received his MBA from St. Martin’s College while serving as an officer in the U.S. Army.
Jim brings over 30 years of experience in information technology to Whiplash Inc. He has 15 years of IT experience in the transportation industry, including senior positions with global companies. His experience includes founding a help desk software company and consulting on global IT strategy, including extensive international experience with broad exposure in Asia. Jim received his BBA from Texas State University with a focus in computer information services.
Sarah’s experience spans engineering, engineering management, and organizational development in distribution and transportation industry roles over 20 years. She is responsible for seamless customer implementations during the onboarding process, including project planning, labor planning and design of the physical fulfillment operation. She also oversees continuous improvement processes throughout the customer lifecycle to ensure customers’ daily throughput and service expectations are met or exceeded. Prior to joining the Port Logistics Group, now Whiplash, Inc., in 2009, Sarah’s previous roles include director of engineering and project management for a $3 billion transportation organization, and the director of customer engineering for a major tire distributor. She has a BS in industrial engineering and an MS in organizational development and change from Case Western Reserve University.
A former owner of a logistics business and with a keen entrepreneurial outlook, Brian brings a wealth of experience in all aspects of operations and sales to Whiplash Inc. He oversees the sales team and processes at the company, responsible for delivering compelling solutions to potential customers. During the client onboarding process, Brian is also a key leader of the customer care team and maintains his advocacy role during the entire account lifecycle. Prior to joining in 2015, Brian was Managing Partner and President of F&L Shipping LLC, a family-owned bi-coastal wholesale and retail distribution center. His extensive background includes end-to-end third-party warehousing, client integration and national sales. Brian grew up in New Jersey and graduated from Rutgers University.
As Senior Vice President of E-commerce, Ryan Powell brings a wealth of experience from his years spent working across several tech and fulfillment organizations. Prior to joining Whiplash in 2020 following the former Port Logistics Group’s acquisition of the Whiplash platform, Ryan was the Head of Revenue for cloud-based shipping and fulfillment solution Easyship, which over three years he helped to grow into a leading global shipping platform. Ryan is currently tasked with guiding Whiplash’s e-commerce strategy with a focus on enhancing and developing best-in-class fulfillment and integration partnerships to offer merchants expanded, end-to-end e-commerce capabilities.
Leslie Karr currently serves as the Group Director, Customer Success for Ryder E-commerce by Whiplash. Leslie is responsible for ensuring customers’ needs are being met. Her teams are responsible for customer success management, customer support, customer training & implementation, and customer success operations. She was most recently Vice President, Customer Success for Whiplash, formerly Port Logistics Group. In January of 2022, Whiplash was acquired by Ryder System, Inc. Prior to joining Port Logistics Group in 2021, Leslie was the Vice President, Customer Success for Resonate, a marketing research software company based in Reston, Virginia. She has held similar positions over the years at Knowland, Mixpo (formerly ShopIgniter), and Yesmail. Leslie is a graduate of the University of Oregon and received a master’s degree from the University of Puget Sound.